Help Us Save The Hooch!

UPDATE: Watch the video here.

SweetWater Brewery once again partners with Chattahoochee Riverkeeper for the annual Save the Hooch Campaign to help protect the Chattahoochee River, which (among other things) provides water for the Atlanta-based brewery.

The campaign runs from Memorial Day Weekend through the month of July, and last year raised a record $93,000 for our river programs. SweetWater customers can support the program by ordering a SweetWater brew or buying the commemorative “paper fish” or a Save the Hooch T-shirt at participating retailers, bars and restaurants. Overall, the campaign has raised more than $350,000 since 2006.

“I have spent a lot of time on Atlanta’s waters since moving to Georgia in ’96 to start the brewery, and I’ve seen a lot of the issues firsthand,” said SweetWater Founder and Big Kahuna Freddy Bensch. “Keeping our water clean is a cause I think we can all believe in, and we’ll continue to do anything we can to help raise awareness and funding for the great folks who are out there every day protecting our water.

Money raised from the campaign help fund our river patrol and water quality monitoring programs.

The Chattahoochee River provides the drinking water for more than 3.5 million Georgians, making it one of the nation’s most stressed water supplies. Recently, the river was ranked No. 3 on the annual Most Endangered List, released by American Rivers. Now more than ever, SweetWater and Chattahoochee Riverkeeper need you to “Give of Your Liver to Save the River!”

Learn more about the Chattahoochee’s recent No. 3 ranking on the Most Endangered Rivers list, and how you can take action here.